FERMA Federation of European Risk Management Associations Forum

#EventCanvas for FERMA Federation of European Risk Management Associations Forum

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About FERMA - Federation of European Risk Management Associations

In many countries across Europe and beyond, National Risk Management Associations are well established. Their members are risk and insurance professionals responsible for risk management in their organisation, whether in the public or private sector. FERMA provides the means of coordinating risk management and optimising the impact of these Associations outside of their national boundaries on a European level. Every two years, FERMA holds its well established Risk Management Forum , located in a different country each time with the support of the local member association. It also organises specific seminars and surveys.

#EventCanvas FERMA Forum

Two stakeholders: 1. Risk Managers 2. Insurers/Brokers

The risk manager is living and working in a riskier world. Always on the edge. He is balancing each risk and seeks backup for those risks. His jobs to be done are to educate himself and to network and share with peers, brokers and insurers. He leaves Ferma Forum 2013 connected to a community of like minded other risk managers well balance with new knowledge, fresh insight and new and broader network so that his risk are managed in a much more balanced way. His pains are being alone in a corporate environment working on risk the gains is knowing that others have a similar role in other companies doing exactly the same thing and the possibility of reaching out to them and also to get in touch with insurers and brokers and mitigate risks (better). His expectations are that FERMA forum is a Number One event in their field. Satisfaction is to have had a great experience, time well spent in a friendly environment with all the key players in the market represented. Cost is registration Fee, no direct revenue. Commitment is 4 days out of office and a weekend away from family. Return is to have an up to date and broader understanding of risk management and the consistently changing dynamic environment.

The Insurer is there to cover for the Risk managers risks he wants to mitigate. Carefully tailor a product around each case. His jobs to be done are to interact with the risk manager, manage accounts, calculate risk and offer a solution. He leaves Ferma Forum with new prospects and with follow up actions to existing clients.

Insurer pains = meet as many of my prospect Risk Managers as possible. At Ferma forum the insurer can have a pied a terre to interact with the Risk managers in a friendly environment. His expectation is to be able to meet the risk managers in friendly environment. The insurer is represented by their CEO in the Insurer CEO Debate and high level contacts are established with key clients in the one to one meetings in private meeting rooms onsite or in VIP lounges/buses. This is the place to meet the top people in the risk management arena and the time is well spent away from the claims and pitch environments outside of the Forum. The Insurers are significant contributors to the Ferma Forum financially and have extensive evening social functions to entertain their key audiences. Commitment is 4 days out of the office and preparation time to get the appointments lined up. The return is a very efficient set of high level meetings all in 1 place during the 4 days, a place for friendly encounters and renewing strategic business relationships.

Association

FERMA Federation of European Risk Management Associations Forum

About FERMA – Federation of European Risk Management Associations

In many countries across Europe and beyond, National Risk Management Associations are well established. Their members are risk and insurance professionals responsible for risk management in their organisation, whether in the public or private sector. FERMA provides the means of coordinating risk management and optimising the impact of these Associations outside of their national boundaries on a European level. Every two years, FERMA holds its well established Risk Management Forum, located in a different country each time with the support of the local member association. It also organises specific seminars and surveys.

Task

Full Event Design

Client:

Federation of European Risk Management Associations - FERMA
Tags

Federation of European Risk Management Associations
About:

In today’s competitive business environment, Risk Management—defined as ‘managing the threats and opportunities to our businesses within acceptable risk tolerances’—plays a vital role in the success of all businesses. Risk managers bring their professional expertise to this discipline and to corporate governance. Increasingly throughout Europe, organisations employ risk mana- gers, whose function embraces risk identification and mapping, risk control, and risk financing, including insurance. In many countries across Europe and beyond, National Risk Management Associations are well established. Their members are risk and insurance professionals responsible for risk management in their organisation, whether in the public or private sector. FERMA provides the means of coordinating risk management and optimising the effect of these Associations within the European continent
Event Context:

Every two years, FERMA holds its well-established Risk Management Forum, always located in a different country with the support of the local member associa- tion. It also organises specific seminars and surveys.
Who is organising the change?:

The group needing to design behaviour change is the FERMA Forum committee consisting of volunteer leaders of the federation together with a local organi- sing committee of the hosting country that reports to the Board of Directors of FERMA.
What was the challenge? :

The bi-annual Risk Management Forum is a major European conference designed by risk managers to give all risk managers the opportunity to meet their European counterparts and international and local consultants or service providers. It allows them to exchange knowledge on how they can help and influence business decisions to ensure good manage- ment standards, and how to integrate them into the business processes of their organisations.0
Who are the main stakeholders:

The FERMA Forum is designed for two key Stakeholders: 1. risk managers, and 2. insurers and brokers. Both are members of a National Association of Risk Management, which is in turn a member of the Federation of European Risk Management Associations.
The Event Delta:

Living and working in a riskier world. Risk managers are the core Stakeholders who are on the demand side of identifying and mitigating risk for their organisa- tions. They enter the event with a need to connect to other risk managers who are in the same role in other organisations. Together they learn about the latest developments in the field. They exit the event inspired to adress challenging situations because of the enhanced network of contacts from the Forum. They are more confident having been educated about the latest risk patterns and trends, and are ready to influence others in their organisations about risk management. The insurers and brokers exit the event with a new set of enhanced relationships. They have been able to connect on a social level away from the negotiations table and are primed with opportunities to provide insurance and coverage for risk with their new and enhanced risk manager contacts.